Tivo Marketing Case Analysis (Hbs) Essay Example For Students

Tivo Marketing Case Analysis (Hbs) Essay TiVo Marketing Executive Summary The disappointing sales performance during the Christmas 1999 season ended up being a priceless lesson for TiVo’s marketing team: it was the catalyst that created the need for a TiVo’s new communications strategy. However, defining this new marketing campaign was challenging, especially after the feedback received about the product indicated issues like limited awareness and hard-to-communicate functionalities. The main focus of this new marketing campaign is to select a positioning strategy that will speed up the adoption of TiVo among consumers. The marketing team has three options on how to position TiVo: 1) as an enhanced digital video recorder, 2) as a product that gives viewers the ability to create their own television network, 3) or as a super VCR. I recommend that they position TiVo as the super VCR that gives users a unique TV experience. Analysis TiVo’s potential goes beyond the introduction of an innovative electronics product; it has the power to change the habit of how Americans watch television. We will write a custom essay on Tivo Marketing Case Analysis (Hbs) specifically for you for only $16.38 $13.9/page Order now So far TiVo’s penetration has been extremely limited, many consumers are not aware of its existence, and at the point-of-sale, the salespeople are encountering difficulties in explaining the benefits of the product. Moreover, TiVo represented a totally new innovative product that targeted the enhancement of television viewing, which was clearly not on anyone’s priority list. To communicate TiVo’s advantages, the marketing team has considered using different advertising sources for different purposes. However, this approach eliminates the possibility of communicating a consistent message across all potential buyers. Without a consistent message, consumers will be confused of what TiVo truly represents. Most consumers are aware of what a VCR is, so positioning TiVo as the super VCR would make it easier for consumers to associate it with a familiar product and its functions. If the message behind TiVo focuses on providing users with the ultimate television experience, consumers are likely to be curious about what this super VCR is all about. It indirectly encourages consumers to try this state-of-the-arte innovation. The drawback of positioning TiVo as an enhanced digital video recorder is that consumers can view it as an extremely high technological innovation, not suitable for a typical household, but apt for technologically savvy consumers. Digital recorders are a relatively new innovation, with a limited awareness and familiarity among consumers. It narrows TiVo’s ability to reach a wider range of consumers. Positioning TiVo as a product that allows any user to program his or her own TV network not only focuses on one of the many features of TiVo, but the idea behind it is too abstract. TiVo’s relative advantage is high, as its innovation is significantly better than the products it is replacing, specially the regular VCR. Before TiVo, the average household spent more than 7 hours watching TV. TiVo’s intent is to make television viewing a lot more enjoyable, making it a totally new experience. Thus, its functionality is highly compatible with the existing consumer behavior. However, due to the many benefits the product offers, many consumers have difficulty understanding all the benefits of the product. Some users even had trouble using the system, which is not very easy to use; therefore its complexity is high. The trialability of TiVo is low, since the product can be experimented most of the time either in retail stores through a demonstration or through the online demo available at TiVo’s website. TiVo’s observability is currently low, since many consumers have a lack of awareness of its existence. Finally, the risk involved with TiVo’s launching is high, as there is an important amount of capital committed to the success of the project. TiVo’s proposed positioning as the super VCR can be analyzed with the Marketing Mix analysis. Product. .u8b134952e76d40a103b4d647180bfc13 , .u8b134952e76d40a103b4d647180bfc13 .postImageUrl , .u8b134952e76d40a103b4d647180bfc13 .centered-text-area { min-height: 80px; position: relative; } .u8b134952e76d40a103b4d647180bfc13 , .u8b134952e76d40a103b4d647180bfc13:hover , .u8b134952e76d40a103b4d647180bfc13:visited , .u8b134952e76d40a103b4d647180bfc13:active { border:0!important; } .u8b134952e76d40a103b4d647180bfc13 .clearfix:after { content: ""; display: table; clear: both; } .u8b134952e76d40a103b4d647180bfc13 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8b134952e76d40a103b4d647180bfc13:active , .u8b134952e76d40a103b4d647180bfc13:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8b134952e76d40a103b4d647180bfc13 .centered-text-area { width: 100%; position: relative ; } .u8b134952e76d40a103b4d647180bfc13 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8b134952e76d40a103b4d647180bfc13 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8b134952e76d40a103b4d647180bfc13 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8b134952e76d40a103b4d647180bfc13:hover .ctaButton { background-color: #34495E!important; } .u8b134952e76d40a103b4d647180bfc13 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8b134952e76d40a103b4d647180bfc13 .u8b134952e76d40a103b4d647180bfc13-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8b134952e76d40a103b4d647180bfc13:after { content: ""; display: block; clear: both; } READ: Body Parts EssayTiVo, the super VCR, is the first digital video recorder that empowers television viewers to create their own personal television network. Viewers can pause live television to attend interruptions such as phone calls or unexpected visits. It gives viewers the freedom to watch whichever program they want, whenever they want. With TiVo’s capacity to store up to 30 hours of recorded television, users reduce the hassle of using videotapes to record television programs. Users virtually eliminate the possibility of missing their favorite shows, since they can set-up TiVo to record them. With these aforementioned features, TiVo will revolutionize the way Americans view television. Price. The current price of $999 for the 30-hour TiVo box is extremely high. It can easily discourage any early adopter or a TV addict. Hence, the marketing team should reduce the price to $399, even lower if financially viable. The more attractive the ticket (i. e. TiVo Box) for the ultimate TV experience, the easier consumers will be lured in. The service fee structure seems at a very reasonable price, it requires no major price adjustments. Place. Electronic retail stores, such as Best Buy, Circuit City, and Sears serve as the best channels to sell the product. It is imperative that the marketing team develops a training program for the sales force of those retail outlets. Many consumers will have their first TiVo experience in a retail store; hence, the salespeople must be prepared to demonstrate the benefits of TiVo in a flawless way. The internet should be used as another channel to sell the product, especially the TiVo website, where it must have a friendly-user demo, so customers can interact with TiVo. Promotion. Consistency is the key to launch a successful communication strategy across the different media sources. The marketing team should focus on attractive ways to create the need and dependency of TiVo. Offering a 30-day free trial for the TiVo recorder and service is an excellent way to allow consumers to fully experience TiVo’s benefits. Presenting testimonials of TiVo users about their positive experiences with the product stimulates the curiosity among consumers who want to know what the super VCR really does. Recommendation Positioning the TiVo as the super VCR that provides the ultimate TV experience will speed up the adoption of this innovative product. This theme stimulates a very particular interest among those who consider watching television as a means of entertainment. Moreover, delivering this message builds on TiVo’s brand identity, which can be associated with the innovative super VCR that changed an old-fashioned lifestyle. TiVo is more than the first digital video recorder that gave consumers the opportunity to develop their own personal television network; it is the super VCR that is making the habit of watching TV as the ultimate experience.

The Five Sexes, Revisited Essay Essay Example

The Five Sexes, Revisited Essay Paper The reading The Five Sexes. Revisited was about the deceit of today’s two-sex system in society. The cardinal issue Anne Fausto-Sterling addresses is that there are people born outside of dimorphism and most people do non understand this ( pg. 122 ) . The most of import point or cardinal statement is that the two-sexes. male and female should no longer be accepted. Alternatively. five-sexes should be accepted: male. female. â€Å"herms† . â€Å"merms† . and ferms† ( pg. 121 ) . An of import fact the writer makes is. â€Å"†¦we calculated that for every 1. 000 kids born. 17 are intersexual in some form† ( pg. 122 ) . This spot of information proves that there are babies born between the sexes male and female. It is of import for people to recognize that assorted babes are in being. Anne Fausto-Sterling besides portions a narrative of a born intersexual. â€Å"Consider for case. the life of Max Beck: Born intersexual. Max was surgically assigned as a female and systematically raised as such. We will write a custom essay sample on The Five Sexes, Revisited Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Five Sexes, Revisited Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Five Sexes, Revisited Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Had her medical squad followed her into her early mid-twentiess. they would hold deemed her assignment a success because she was married to a adult male. Within a few old ages. nevertheless. Beck had come out as a dike lesbian† ( pg. 124 ) . It all comes down to society and this narrative proves it. If the universe were more unfastened to these sex issues. so we would non hold these issues in the first topographic point. In Max’s instance. being born intersexual would non hold been an issue in Max’s life. Alternatively. the physicians chose Max’s gender without any consent from Max. Another interesting fact that Anne Fausto-Sterling uses to endorse up her statement is â€Å"The logical construction of the commonly used footings â€Å"true intersex. † â€Å"male pseudohermaphrodite† and â€Å"female pseudohermaphrodite† indicates that merely the alleged true intersex is a echt mix of male and female†¦Because true intersexs are rare – perchance merely one in 100. 000 – such a categorization system supports the thought that human existences are an perfectly dimorphous species† ( pg. 124 ) . The writer makes her argument stronger with this fact because she is connoting that those who have hidden male and female parts are non â€Å"true† mixes ; hence. the little per centum of â€Å"true† intersexs is so infinitesimal that the lone sexes that should be considered are male and female. The issue is. nevertheless. is that there are still many people with concealed parts inside them that the society does non take into consideration. which is take downing to those â€Å"merms† and â€Å"herms. † The Five Sexes. Revisted aids do it apparent that gender is non an issue if society would non do it an issue. The writer makes it clear that gender is socially constructed. construing the differences between sexes. ranking males higher ; nevertheless. there are adult females merely every bit masculine as some work forces. It is true that many extremely masculine people are in fact adult females. and some of the most feminine people are work forces. There are many misconceptions with the sexes and the stereotypes associated with them. The boundaries dividing work forces and adult females are non easy to specify. which implies that work forces should non be considered overmastering or have more privileges than adult females.

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buy custom Life Changes essay Life changes with every new turn, the college life has made me who I am today. The glass door in to the college life paints and paves in a way that life looks complete. Its like the hiker has reached to the peak. But its only time that teaches us the peak is the base camp for all the challenges in life. Its than we understand the difference between believing and experiencing because life is not fair where everything is not simple like math calculations, rather its more complex than the universe itself. The material world does not make us change or experience anything new in life. its the people around us who guide us and shapes our thought about the reality of life. When I entered college the excitement was thrilling meeting new people and making friends was the best part of life. I had in my mind that these friends were there to stay forever. The never ending conversations about everything and anything brought us closer. Made me a happier and happening person, the parties were on and I felt on top. The car race was thrilling and the whole world was spinning on our beat. But this dream life was not there to stay forever. The mistakes I made were growing everyday and I realize that the goodness in me was dieting in me with every breath. As two years went by things started shifting to the other side. The differences in us were the only thing left behind. It didnt happen over night. Saturday nights were a part of me as the racing cars were my passion but one Saturday my friend ha an a ccident while he was racing with me. The accident was serious in nature as he barely made out of the burning car. Going every day to the hospital and telling him everything will be fine was all I could do. I felt very guilty because if at the time of accident I would have shown some courage than my friend would not have been in so much pain. At the time of accident my car was very close to his car and I had the time to help him get out of the car, but I stopped because of the fear that if the car went on fire I will die in it too. This guilt and pain has taught me a lot in life. To fear from situation and not making the move on the right time will make you a loser in your eyes. Standing up and looking at the mirror becomes difficult. The selfishness in me was the only thing left in me, as I didnt have the honesty to admit of my fault in front of my friends. I just showed that I care with a fake smile. His wounds got better with time and I was fighting within my mind that how should I get rid of this feeling of being a coward. The best possible solution that I thought was to ignore my friend and this situation. My attitude made things difficult not only for me but for everyone around me . Things were changing within me and it was then I realize that I need to change things. I took the hard way and changed the college. This was also because of the college administration as my grades were becoming unacceptable for them. Changing the college was like giving re birth to me. A new pplace for a new me that is what I was thinking entering those glass doors. Buts things werent easy at that time trusting people while making friend was just not an option for me. My old friends they kept on mailing back asked me if I was doing well. I used take pride in my friendship it all ended up to be so meaningless. But as time moved on I made new friends nothing was like it was before but still life doesnt stop. Going to college is the most wonderful experience of life that is because we are all old enough to decide about what is good? And what is bad we learn to analyze things. In my college years I have learned the most important chapter of my life that is I have start understanding myself and the world better. I assumed myself to be the bravest person but my assumptions were merely just thought and unless and until we dont take some action, the thoughts are worth nothing. If I would have stood for my friend that day I would have been a different being but one wrong move has shape up my new personality in which I cannot forgive myself. I am scared of the word trust because I have ditched myself by ditching my friend. This is not I am an extremely selfish person that even whatever happened I didnt apologized to my friend rather left the college to overcome my guilt. If you take one wrong step, the next wrong step wont make things right. The hard way is to accept and admit your mistakes in f ront of people because everyone around us is probably more forgiving than we are to ourselves. Buy custom Life Changes essay

Project 5 Essay Example | Topics and Well Written Essays - 750 words

Project 5 - Essay Example Hyperbole refers to exaggerations beyond the reality, or beyond the realms of what is logically probable (Corbett 5). Hyperbole is meant to emphasize or as earlier mentioned create strong impression. An example of this kind of this device in a sentence would be as follows. â€Å"I have ton of homework to complete by evening.† Litotes can also be used to show emphasis. This is usually an understatement of what is meant by the words. For example, one can say that a situation is â€Å"not that bad†. This could still mean that the situation is excellent. An appropriate example of a trope under this category is metaphor. Metaphors enable readers to see the relationship between various objects. Metaphors involve making direct comparisons between different objects having one or more of similar characteristic (Corbett 13). An example in a sentence is â€Å"your voice is music to my ears†. Here, the reader can be able to see the connection between the two things compared. Music brings joy or happiness, as the same case with the voice. Some tropes enable the reader make comparisons of one thing to another. Similes are commonly used to make comparisons using words such as â€Å"like† or â€Å"as†. The objects may not necessarily be alike. The only requirement is that they must share a similar characteristic. An example in a sentence would be â€Å"her dress was red like a rose flower† or â€Å"he was slow as a snail†. In the later example, the common similarity shared among the two is the quality of being slow. Some tropes are used just to create a comic effect in the literary work. Irony is one of the literary devices used to create a comic effect. In some cases, irony is combined with other devices such as satire to bring out humor. Irony involves using words which are intended to give a totally different meaning – in most cases used to give the opposite meaning (Corbett 15). In literary works, authors may apply situational or dramatic

Turn around a plant of an engineering company thats losing money Literature review

Turn around a plant of an engineering company thats losing money - Literature review Example The engineering plant in Plymouth is currently losing out money which has been accounted to major areas of difficulty that have been identified in the operation of the engineering plant in Plymouth. The company manufactures chemical pumps for use in pumping a wide range of fluids like the oils, industrial fluids, chemicals, petrol, diesel, etc. The chemical pumps manufactured by the engineering plant of the company in Plymouth have been of poorer quality and a large number of pumps are being sent back by the customers for repairing. This has been eating up productivity time for the engineering plant in Plymouth and the company has been engaging into repetitive work that involved wastage of time and money required for scaling up the production levels. The relationship with the suppliers is also an area of problem (Kozami 46). The suppliers of the Plymouth engineering unit are frequently late in delivering the components and parts of the chemical pump. There have been increasing reluct ance of the suppliers in dealing with the company and supplying the parts required to assemble, manufacture and repair the chemical pumps. The third area of problem increases with the dissatisfaction of the customer as they tend to move away due to the extended time required for repairing of the products and the lower quality of products. The machineries and equipments used in the plant have become old and are subject to frequent breakdown. The replacement parts for repairing the machineries have also become difficult to obtain. Although the workforce of the Plymouth plant is skilled, their morale have been down due to the risk of closure of the plant and few workers fear that the management trainee has been sent to the plant for hastening the process of shut down (Bechet 78). All these are major problems that have been identified for the engineering plant in Plymouth. Review of literature: ways to handle problems in short term and long term A review of the literature provides the w ays to handle problems in the engineering plant in the short term and long term considering the situational problems due to which the company has been facing major difficulties in its operation with the internal and external stakeholders. The literature review suggests that every engineering plant faces the challenge of maintaining its equipments and machineries with time as they grow older. The engineering plants have also struggled to maintain the quality of its product due to several challenges of finance, relationships with the suppliers, etc. The ability to manufacture high quality products on a sustainable basis, provide repairing services to the customers, maintaining strong relationships with the customers and keeping high morale of the workforce of the engineering plants have determined the success level of the engineering plants (Sekhar 56). The engineering firms have adopted effective ways to ensure that they are able to handle the problems in their manufacturing units in the short term without moving to a position where they could easily run out of funds. In cases where the companies have faced situations in which the workforce have been down in morale, the managers of the engineering plants have held meetings with the workforce where it has explained that there is

Special Education Essay Example | Topics and Well Written Essays - 1500 words

Special Education - Essay Example Again, the paper looks at the modern technologies that are used in the elementary adult education. And lastly, controversial issues surrounding adult education are discussed. ADULT EDUCATION The main purpose of any form of education is to enlighten the learners and to equip them with the necessary skills and knowledge to overcome many life challenges. And since it is not possible to have knowledge of everything, education therefore is a lifelong process; we spend all our life learning, whether formally or informally (Lindeman, 1926). Education is one, therefore, in terms of its goals and aims. However, education can be classified in terms of the category of learners (age of the learners) who undertake it, and in this classification we have, early childhood education, elementary education, middle School education, High school education, and adult education. This paper deals with adult education, focusing specifically on elementary adult education. It investigates the historical develo pment of adult elementary education and the current legislation that shapes it, the paper goes on to discuss many other pertinent issues on adult education in the contemporary world. ... Adult elementary education has a long history. In formal setting, adult elementary education in Western world was pioneered by Reverend B Morgans, Vicar of Trelach near Monmouth in 1754 (Hudson, J. W., 1851). After realizing that many adults in his congregation could hardly read the scriptures, Rev. Morgans decided to do something for them. He therefore started special classes for the illiterate adults in his congregation. In these classes, the adults were taught elementary reading and writing skills. And to his surprise, as time went on, many more illiterate adults volunteered to join his classes. All the participants benefited greatly from the classes and from then henceforth, the programme of adult education continued in his parish. In 1811, Reverend T. Charles, B.A, established a school in Great Britain at Bala, in Merionethshire. This school was dedicated exclusively for the education of the adults. And just like Morgans school in Wales, some time back, the main intention of sta rting this school was to help the old illiterate members of the congregation to read the bible. Rev. Charles’s enterprise turned out to be a big success for many adults enrolled in his schools from all over Wales. The school became famous in Wales, and many more such Schools were opened in Wales to help many illiterate adults who had desire to read. And by 1813, there were adult schools established as far as in Bristol. These schools were started by the lay people and not the clergy men/women. From 1813- 1818, adult elementary schools spread all over European countries, and by around 1819, adult elementary schools had been established in the USA. Later, during the colonization period, the Europeans established elementary adult

Technology in Today's Society Research Paper Example | Topics and Well Written Essays - 1750 words

Technology in Today's Society - Research Paper Example Moreover, the potential of technology to promote social changes is examined. The various effects of technology on society are also evaluated. It is concluded that the relationship between technology and society is quite close leading to their mutual dependency. As for the drawbacks of the above relationship, these seem to be limited – at the level that they cannot lead to irreversible damages on either the society or the technology. In order to identify and evaluate the effects of technology on society, it would be necessary to refer primarily to the features of technology, as identified through observing the use of technology in various human activities. Through these features the context of technology – priorities, rules and benefits – is made clear; in this way, the potentials of technology to intervene in society influencing its ethics and ideas, can be understood. One of the key characteristics of technology seems to be its trend to change; in fact, it could be noted that change is the primary feature of technology (Aswathappa 256). The term ‘change’ as used for describing technology has two different aspects: it refers to the continuous update of technology – in order to meet the increasing human needs; moreover, the above term is used to reflect the alteration of human relations, as members of society. At this point, in order to evaluate the effectiveness of technology it would be necessary to check the level at which ‘people are prepared for it’ (Aswathappa 256). In other words, technology can be related to the society influencing the behavior of humans within a particular social group. Its ability to be expanded rapidly is another feature of technology. Indeed, when entering a particular society, technology is likely to widespread ensuring that all people within the specific social group are reached – meaning that those people become aware of the above technology and its benefits/ characteris tics (Aswathappa 256). Furthermore, technology can expand across the society with no support from the members of the society; this phenomenon can be characterized as a ‘self-reinforcing ability’ (Aswathappa 256). It is because of the above characteristics that the effects of technology on the society can be significant. Having the potentials to expand rapidly – with no external support – across the society, technology can influence the behavior of the members of the society; however, the level of its power within each society cannot be precisely estimated in advance being depended on the local culture and traditions but also the buying power of consumers – which will define their ability to access the particular technology. The potentials of technology to intervene in society seem to be primarily related to the following characteristic of technology: its content; in accordance with Aswathappa (256) the technology can be described as ‘a complet e set of knowledge, ideas and methods’ (Aswathappa 256). It is at this point that technology can highly influence society – which is based on specific ethics, ideas and traditions. It is assumed that the ability of technology to i

Petition for a Grade course Essay Example | Topics and Well Written Essays - 500 words

Petition for a Grade course - Essay Example I not only enrolled in the class, which entails paying the fee and working to complete the course, but I also put a lot of hard work in it, which resulted in me getting an A grade. I registered in the class because my professor, Dr. Dekmejain, led me to believe that the course was a grade course. When I received the transcript, much to my surprise, the class was listed as a Credit/Non Credit Course. By this time I had completed my research, and not only that, I was hoping to get a Cumulative GPA of 3.0 with the grade that I achieved in this class. Now, as it stands, not only is my GPA going to suffer, because the class is a Credit/Non Credit course, instead of a grade course, but because of the GPA being lower than 3.0 (it stands at 2.9 now), I cannot get the job that I was hoping to get, because I will not receive the MBA diploma I was hoping to, with a GPA of 2.9. I am desperately in need of this course to get a job, as without a GPA of 3.0 I will not be able to land the job that I so desperately need. My situation is made more serious by the fact that I have a parent to support who is completely reliant on me financially and for whom I am the only â€Å"bread winner†. I would reiterate here that I would be grateful if you consider my situation with sympathy and keeping all the facts in mind (how I was misled to believe that it was a grade class, how I did well in the class and received an A, how I was relying on this course to boost my Cumulative GPA to a 3.0 to receive the diploma, how I will not be able to get a job without this diploma, and, finally, how I have financial obligations towards my parent for which I need to land this job), covert the class from a Credit/Non Credit Course to a Grade Course. I will be extremely grateful to you if you do grant my request. Once again, it is a very serious matter to me and I would be extremely thankful if you did all that you can to help me solve this

President Johnson and the Vietnam War Essay Example | Topics and Well Written Essays - 250 words

President Johnson and the Vietnam War - Essay Example l analysts was only because majority of Americans were against the war and he required to be elected hence did what the majority of the citizens wanted. As soon as he was elected, he started receiving pressure to send in more American troops to Vietnam because the South Vietnamese (who America was supporting) were losing the war. He gave in and started sending in more and more troops and hence lost his focus on domestic issues and concentrated on the war. This situation was not approached correctly because President Johnson knew that the American citizens who had elected him were against the war and were concerned about their domestic welfare. Even with this knowledge in mind, he still went ahead and sent in more troops. He therefore lost favor of majority of the American citizens and hence was not even re-elected. He also made most American troops in the Vietnam die as a result of the war and because he wanted to win

History About What Is Travel Agency Tourism Essay

History About What Is Travel Agency Tourism Essay Travel agency  is a confidential  seller/  public service  that present  tourism related  services  to the  public  on behalf of  dealers  like hotel, package tour, railways, rentals car, airlines, sea ways, and airlines. addition to trading with regular  tourists  the majority agencies have a separate department committed to making travel arrangements for commercial travelers and a number of travel agencies focus in commercial travel only. There are also travel agencies that provide as  general sales agents  for overseas businesses, allowing them to have  branches in  regions and nations  other than where their head offices  are placed. Operation Agencys major role is to perform as a  representative. Promoting travel goods and services on behalf of a dealer. Therefore, similar to other retail industries, they dont have a  stock  in stores. A holiday pack or a ticket is not obtained from a dealer till a consumer desires that purchase. The holiday or ticket is providing to them at money off offer. The  revenue  is consequently the variation among the marketing cost which the consumer pays and the discounted cost at which it is offered to the agent. This is known as the  commission. In countless countries, all persons or companies that trade tickets are necessary to be licensed as a travel agent. Many British and American agencies license are based on these associations:-   (IATA) international transport association-  for who issue air tickets (ATOL)  air travel organizers licensing- for who order tickets    (ABTA)  associations of British travel agent or the   (ASTA) the American society of travel agent, for who trade package holidays on behalf of a tour company. Ticketing Reserve and distributing tickets is a most important function of the travel agency. It is necessary for travel agency workers to have familiarity or knowledge about Air travel in the worldwide as well as national segment. This knowledge undertakes a range of other features such as booking methods, class of travel, prohibited matter, special customers, passports, visas, travel directories, hotel guide. Supervisor or an worker have to know the variety of procedures linked to these Management tasks Similar to any other business if you have it in mind to set up and run a travel agency company efficiently you have to apply the management concepts and functions not only in scheduling but also in processing. The organization tasks in a travel agency are linked to the character of business process and the services provided. The key responsibility of travel agency is to supply the purchase of travel to the client at a suitable place. It is at these places that the travel agencies act as reservation representative for road or water transport, railways, hotels, package tours, airlines. They also offer convinced additional services such as, traveler cheque, procuring of visas, foreign exchange, travel insurance, airport transport, customer clearances, permits, etc. A travel agency also behaves like a travel advisor suggesting consultancy on ideas like: How to travel? When to travel and where? Where to stay or do shopping, etc.? Information about rules, policy, safety, etc. Such suggestions are possible only after identifying the clients requirements and attitudes. This part has to be completed neutrally by the travel agency in order to provide the best to the client. Travel agencies are divided in a range of ways. The differences can be based on their memberships such as International Air Transport Association (IATA), Pacific Area Travel Association (PATA), American Society of Travel Agents (ASTA), Association of British Travel Agents (ABTA), World Association of Travel Agents (WATA), Universal Federation of Travel Agents Association (UFTA) or Travel Agents Association of srilanka (TAASL). These recognitions can also be identified by the kind of trade or services they are providing. Acquiring Product familiarity or Knowledge If not a director acquires product knowledge or familiarity with products, it is hard to be successful in travel agency industry. This is exactly true because the majority of the travel agencies are small family businesses with proprietor performing as managers and use little workforce. The managers themselves must have a best product familiarity or knowledge in order to lead and direct their workforce. This is related for mutually, outbound as well as domestic travel. A travel agency workforce should have full familiarity or knowledge of- Destinations: Whether conditions, Political environment, Special events and community holidays, Customs, culture and cuisine of destination, Main attractions, Physical condition and other hazards, Money exchange rates, Travel policy regulations and documents, Lodging facilities, Airlines: Reservation system, Travel Route operations, Flight agenda, Charges, Types of airplanes, Services offered on board, Connecting flights, Airports: Timings, Amenities, Travel Agencies Product knowledge can be obtained From a variety of sources. It is equally Custom and safety regulations, Distances from city, Transportations: Connections or contacts Car rentals, A reservation method and procedures. Other Aspects: Package tours, Excursions, Principal Suppliers: Image and financial standing, Services offered, Quality of service, Commissions offered, Forming or setting up a travel agency To form a travel agency business has to make sure about following aspects: Monetary and Infrastructural requirement, Approval from concerned parties, Recognitions from major suppliers or dealers, Infrastructural and Financial or monetary Requirements Forming a new business in this subject the big capital requirements are less. Most require investment are for the following: Purchase of Suitable office space, Office furniture, Communication system and tools such as, computer, telecommunications Wages for the employees, Office equipment such as, document, files, tag, letterheads Before formulate the travel agency business a significant point to be think is the situated place of the agency or the position of agency. The majority of the travel agents have their offices in busy cities. Travel agents vie for business in the place where they are positioned. At the same time selecting on the position of your office, you should make sure that it is in the marketplace with close access to profitable business. Approvals from Concerned parties Travel agencies want some approvals for start and function the business such approvals are: Recognitions From the (IATA) International Air Transport Association is the global association of Scheduled Airlines. To apply for International Air Transport Association approval an application has to be presented by completing out the essential details, Forms, and sent to Sedentary, Agency Investigation, according to agency investigation below aspects will tartan- Capability to find and procure air traveler transportation Professional standing Financial or economy position Business building, location, etc Workforce experience A final inspection is held and the approval is provided by International Air Transport Association. Mainly it is important state here that all International Air Transport Association approved Agents obtain 9% commission on global air tickets and 6% on domestic air line tickets. Recognition and Licenses Travel agencies have to look for recognition or licensed from Department of Tourism, Travel agency association of srilanka(TAASL) Recognition from the major suppliers such as, the airlines, Banks and recognition by the dealing hotels. Civil aviation license registration  (according to Srilanka) Manager prefer the status of that company   Manager and two staffs with qualified diploma certificate authorized institute. (Have to face an interview to recognizes and get the permission) Original business registration certificate (BRC) True copy from share holders and shares details. If that company based on one person they will need company details and future achievement Section 51 form that ,the main one share holders original details including share percentage MEMBERSHIP PROCEDURE Membership Entrance Fee Rs. 20,000/- Membership Subscription for the ensuring year Rs. 10,000/- Total Rs. 30,000/- Needed Documents Registration Certificate issued by the Ceylon Tourist Board License Certificate to carry on Business as a Travel Agent issued by the Ceylon Tourist Board for the current financial year License Certificate to carry on Business issued by the Aviation Authority for the current year Certificate of Company Registration A letter confirming the authorized and paid up capital form the Auditors TRAVEL AGENTS ASSOCIATION OF SRI LANK APPLICATION FORM FOR MEMBERSHIP The Secretary Travel Agents Association of Sri Lanka COLOMBO Name of Company: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Address: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Business: State Nature of Tourist Activities: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Name / Designation of Contact Person: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Tel No: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Fax No: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Email Address: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Signature of Applicant: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Date: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ I / We wish to apply for election as a member of the Travel Agents Association of Sri Lanka and I/We hereby agree to be bound by the Rules of the Association from time to time in force and by the decision of the General Committee. Signature of Applicant: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Date: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Services offered Tour packages(family travel, group travel, adventure travel, incentive travel ) Domestic and international tour packages hotel and resort lodging to air transportation car rental needs travel insurance security visa procedures Immunization procedures and other foreign travel requirements. Urgency toll-free phone numbers ticketing airline seating preference Smoking and non-smoking designation It all based on personal interests and budget concerns. License to carry on business as a travel agent C:UsersSingheDocumentsSri-Lanka-Tourism-Development-Authority-Licence-to-Carry-on-Business-as-Travel-Agent-2010.jpg

Laura Ashley: Deliberate and Emergent Strategies

Laura Ashley: Deliberate and Emergent Strategies Laura Ashley home furnishing and fashion is a popular store all over the world. This company has come a long way since Laura herself and Bernard Ashley had started their company by producing headscarves, tablemats and napkins for their kitchen tables in the 1950s. Twenty years later in the 1970s Laura and her husband made an investment, they started the company they first produced a dress for social occasion, this was their breakthrough and the sales increased and by then there were many stores open on different parts of the world. The company continued to expand worldwide and flourished throughout the 1980s. However it was one fatal day that Laura Ashley had fallen downstairs on her 60th birthday and died, this upset to the company only got worse after the incident and problems started to occur. Due to the fashion industry changing so rapidly and the fashion provided by Laura was soon replaced by casualness in comparison to the formality fashion the company offered. The company was left behind as it didnt adapt to the changes and didnt size up to the upcoming competition. Laura Ashley deteriorating performances lead to reaching out for help by getting a different CEO in place to help set the company on the right track. The company had up to 5 different CEOs from the dates of 1991-1999 and each one had their own strategies and views on how to run the company. Laura Ashley overall is an unlikely business success story and has gone through a lot and is now currently back to its roots of Kitchen tables covers but also taps in the current fashion industry and not as formal as before. 1. Map Laura Ashleys stakeholders using a power/interest matrix Stakeholders are those individuals or groups that have a part in the company (Hill Jones, 1995, pg 45). Mapping stakeholders is a strategic business tool that identifies and assesses the different effects of individual or group of stakeholders on a company. The power and interest matrix identifies which stakeholders play a vital part in the company and examines the power they have and their likelihood to use that power. ( G. Johnson K. Scholes, Exploring Corporate Strategy, Financial Times/Prentice Hall, 2002.) By examining the key stakeholder of Laura Ashley we will be able to identify who we should mainly concentrate on. The stakeholders matrix consists of four sections and is divided up accordingly to group A, group B, group C and group D. Group A is (Minimal Efforts) this group needs to be monitored but you do not need to actually provide these people with a lot of information. Group B on the other hand needs to be kept informed. Here you will need to keep the people sufficiently informed and you must ensure that you communicate with them in order to ensure that no problems or other issues may arise. These people are often very helpful to the company with regards to having some details about what you are doing. Group C you must ensure you keep them satisfied. In this situation the company needs to ensure that the people are kept satisfied, the actual difference here in comparison to the first group is that these people are not as interested in using their power. Group D are your key players and these are the people that you must fully engage with and you must ensure that you make the greatest efforts in satisfying them. Your position on the grid below shows you the actions that you must make when it comes to them (Rachel Thompson) Firstly the managers in Laura Ashleys are Laura Ashley herself and her husband Barnard Ashley. Together they are responsible for the overall running operations on the business and they compile different strategies in order for the company to be successful and then ensure that the strategies are implemented. Therefore Laura and her husband have very high levels of interest in the business as they have invested their own money in the company. Laura and her husband Barnard also have a high level of power as they decided on the effort levels of employees therefore they will both be classified as Key Players. The four board directors appointed by MUI also fall under Group A as they have a high level of power on the operations of the business and a high level of interest on the success of the business. The Shareholders of Laura Ashleys have both got high levels of interest and a high level of power therefore also putting them in Group D which is the Key players. According to the case Laura Ashleys shareholders, Malayan United Industries, showed their power by appointing four board members. Dr Khoo Kay Pen is the chair person of MUI and the reason why they have this power is because they had 40% of the chain. The fact they were so involved shows that they had a high level of interest in the success of the business. They showed this by opening new product lines and creating a sense of direction for the firm to further expand. Therefore this particular shareholder need to be kept informed and involved. Although Laura Ashley has other shareholders they dont necessarily have the high level of power that MUI does but they do still have a high level of interested in the business therefore putting them under group B, keeping informed. The reason why they might not have the same level of power to the other shareholder is because they do not have as much shares in the company therefore limiting them to have power to make or implement changes in the company. The Employees of Laura Ashleys are not really in title to high level of power but they do have a high level of interest in the company success. This is because they are concerned with the security of their job and they want to be kept informed on the future of the business and whether or not they will have an income and a job the next day. Therefore the employees of Laura Ashley fit under Group B, Keep Informed. The Distributors and suppliers of Laura Ashley are considered to have a high level of power but low interest levels making them fall under Group C, Keep Satisfied. The distributors and suppliers have high level of power because Laura Ashley is dependent on them making them more in control as they are the once supplying the company with the goods and without them Laura Ashley wouldnt have her quality products. The Distributors and suppliers do not have interest in the business itself just as long as they get paid on time. Customers of Laura Ashley are more concerned with the services they receive and the quality of the products that they purchase. Therefore the customers have a low level of interest in the business running. On the other hand the customers do have a high level of power in terms of deciding if they will be buying your product or not and without your customers Laura Ashley would not have business therefore the customers must be kept satisfied. The customers fall under group C and need to be provided with good services to keep them coming back. The Government plays a vital role in the business operations of Laura Ashley. They implement and increase or decrease tax. Therefore they have power over all businesses when it comes to influencing prices and how the company obeys certain policies that they draw up. The Government has a low level of interest the business itself as long as they pay tax and run their business according to the policies. Therefore the government fits in Group C, keep satisfied. Peel Hunt, the investment bank, would fall under Group A as they would be interest in the companys financial position and they have the power to close the business if the business is making a loss or is not operating according to how they planned. David Cook would be part of Group B as he is the financial director for Laura Ashley and has a high level of interest as an employee and he ensures that the company is financially sound. David Cook does not have a high level of power that influences the business. The Competitors that are competing against Laura Ashley have a high level of power in the sense of offering better services or prices that might impact how Laura Ashley might operate. The competitors might have power over the suppliers and distributors and therefore can be seen as a threat. Therefore it is important for Laura Ashley to be better than the competitors. The competitors also have a high level of interest on the business as they want to be better than Laura Ashley. The Media also plays a part in the power/interest matrix. Tamasin Doe, the director of a fashion magazine would fall under Group B, keep informed. The magazine would be helping the company in promoting their collection. Therefore they need to be kept informed on what is happening within the company and the collection. The magazine has a high level of interest in the business but low level of power or the operations of the business. 2. How would you characterize Laura Ashleys Core Values? Core Values is essential for an organization as it sets guiding principles for the company. Your companys core values should not be confused with cultural practices or operating practices and it should not be comprised of the companys financial gains or short term expediency (Johnson, Schole Whittington, pg 163). Values are seen as a life directing guideline that helps underline the behavior expected. (Trice Beyer 1984) Laura Ashleys core values revolve around their brand, diversification, employees and their customers satisfaction. Laura Ashley value for diversity allowed a much broader employee commitment and it will attract more employees. By getting the employees committed will help guide their decisions and behaviours. This will be shown and discussed accordingly in the paragraphs below. The Core Value of Laura Ashley was founded in the 1950s when Laura and her husband started making basic material accessories in their apartment. Hard work and dedication was the reason why they are so successful today. With dedication and a vision Laura and her husband had the right attitude and passion to become successful business owners. Their value of staying true to who they were and offering the same quality products over the years is also another indication of how dedicated and passionate they were about what they were offering a quality brand to their customers. The attitude that Laura had helped direct her behavior in the sense of how she put everything she could to ensure that the products were of good quality and with this good work ethics Laura was able to guide her organization strategy to be successful. When Laura Ashley died her company carried on but with the same values that she had created and this helped the organization stay close to the roots of Laura Ashley and the vision on where she wanted the business to be. Laura Ashleys kept up to date with the latest trends and made their line inspirational an unique. Therefore they created the value around their brand and ensured that it kept up with the latest trends and fashion apple to the customers. The idea of attaching Laura Ashleys name to the brand was to help customers identify the real quality provided as she uses her own name. This shows that they were positive in their products quality. Laura Ashley was able to personalize and self express with her products which is what added value to the customers. After all the company has gone through such as expansion and numerous of different managers, Laura Ashleys core values remained. The brand heritage was based meaning that it was accessible and it had good designs that were realistically priced. The fact that the brand was so well established it left the customers to have a sense of trust in the quality products that is provided. Laura Ashley lives up to their promises which shows integrity. Laura Ashley identified and develop a clearer, concise and a shared meaning of values and direction because of all the changes they have gone through the employees had to adapt to each new chief executives ways and this could have caused some confusion if the value was not understood. Values help guide the employees in their decision making and this can help with the services to the customers and result in customers satisfaction. (Trice Beyer 1984) These core values identifies exactly what Laura Ashley is all about. They concentrate on the quality brands and ensure that they achieve customer satisfaction. Core Values have helped the company survive and it has helped them stay true to the roots that Laura Ashley herself created. Therefore the core values are very important within a business and it helped identify the business. 3. Recommend a new Mission statement/or Vision Statement for Laura Ashley. A mission Statement defines the purpose of an organization and their primary objectives. A mission statement is developed to define the key measures to a business success. (Angela Schnaubelt Aug 1, 2007) Your mission statement will help an organization have a precise direction about what you plan on doing and where you are going in the future. (Angela Schnaubelt Aug 1, 2007) A Vision Statement is your ticket to success and is like an image in words of your companys future, like a mission statement it also defines the purpose of the organisation but in terms of the organisations values. (Susan Ward, About.com Guide) The statement provides inspiration for both the companys daily operations and strategic decision making. In other words without a clear vision statement it would be impossible to have effective business planning. (Susan Ward, About.com Guide) A Vision Statement provides the company and the employees a sense of direction and a plan on how to get there in order to accomplish the business goals. (Susan Ward, About.com Guide) Laura Ashleys new mission statement will ensure that everyone will feel drawn to and feel more a part of the business and respect the values. I would recommend that the mission statement should be edited as follows: Laura Ashleys wants to establish relationships with those who share a love of the lifestyle that Laura Ashley herself did. Laura Ashleys act to protect those relationships formed and wants to ensure that the relationships are prosperous and long-term. With highly respectable and knowledgeable employees, Laura Ashley can provide the customers with good sales services and help customers find their individuality. The vision of Laura Ashley had changed numerous of times due to the fact that when a new chief executive came they saw different ways to make Laura Ashley a success and each one had their own mind set on how they were going to achieve that. Therefore I would recommend that Laura Ashleys vision statement should be fixed no matter who the chief executive is as this will ensure that the employees dont get confused with what they must accomplish. Today Laura Ashley is in a strong position with 450 stores around the world and is well situated for further expansion. (Lillian Tan, Chief Executive Officer of Laura Ashley in 2005). I would recommend that Laura Ashleys vision statement should be as follows: We want Laura Ashleys to be a place We want Laura Ashleys to be a place where the customers can come and feel welcome and have a good time shopping and finding their individuality. From the moment our customers walk in our store they will be greeted by a warm atmosphere, subtle music and friendly staff. I envisions that Laura Ashley been a leading individual store that provides customers with variety of products and fashion that ensures individuality for each customer. By changing both the mission statement and vision statement for Laura Ashley will be a new adventure for them. The fact that Laura Ashley went back to its roots it would only be wise to change them both and ensure that the employees understand where the company is going and what they should to help it get there. 4. To what extent was Laura Ashleys strategy development emergent or deliberate? A deliberate strategy is more of a desired strategy that is deliberately formulated or planned by the managers. Its associated with the use of tools, techniques and frameworks for strategic analysis and evaluation. (G. Johnson, K. Scholes, R. Whittington) Deliberate strategy involves a 6 step process namely: 1 Environmental Analysis, 2 Goal Setting, 3 Strategy Formulation, 4 Strategy Implementation, 5 Evaluation/Control, 6 Feedback. (G. Johnson, K. Scholes, R. Whittington) An Emergent strategy on the other hand comes about through everyday routines, activities and processes in organisations leading to decisions that become a long-term direction of an organisation. (G. Johnson, K. Scholes, R. Whittington) An emergent strategy is a pattern of action that develops over time in an organization in the absence of a specific mission and goals, or despite a mission and goals. (D. J. Power,ÂÂ  Alexander P. and Daniel J.,ÂÂ  Planning ) Within 14 years Laura Ashleys had up to 11 different CEOs and each one had a different strategy that they implemented. Due to the companys plans and brand investment strategy that was implemented across the fashion and home furnishing department. Laura Ashleys brand became well known and standards were set for good quality product and this deliberate strategy evolved in customer loyalty. On the other hand Laura Ashleys strategy was also an emergent strategy. It was stated that they went into the market by been a home furnishing but the break though came about when Laura Ashley produced a dress for social occasion. At the time Laura Ashley made and emergent strategy to start tapping into the fashion industry. This emergent strategy made the success of the company. Laura Ashleys strategy was deliberate. Laura Ashley ensured that her strategy was to get her brand well known and recognized by the customers and potential customers. By using this strategy Laura Ashley knew she could concentrate on differentiating her products from her competitors as she wanted to put value to her brand. Laura Ashley did this to gain customer loyalty therefore she made the brand the central part of Lauras strategy. Laura Ashley herself planned a strategy that would ensure her brand would be a success. Laura and her husband did environment analysis to see if there was indeed a market. Though the years of operation things drastically changed. After the death of Laura the strategy was still in place but was forced to be emergent at times due to the changes in the environment. When Ann Iverson was selected to be chief executive she made a emergent strategy to expand Laura Ashleys overseas and she tried to appeal to the younger customers in the UK. This strategy that Iverson implemented at the end of the day becomes trouble because there were not enough products to fill each of these huge stores. This could have been a result of not carefully planning. Therefore another emergent strategy had to be put in place. The emergent strategy was to let Ann Iverson go and to put a rescue team in place. This emergent strategy left Laura Ashley having a lifeline, their major shareholder Malayan United Industries (MUI). MUI purchased 40 per cent of Laura Ashley. MUI then came up with a deliberate strategy to appoint four new boards of directors and this resulted in giving Laura Ashley some stability that they needed. MUI implemented many emergent strategies to get Laura Ashleys pack on track, they even closed down some stores that were unprofitable and closed those stores thats rented was too high. This strategy was to ensure that the expenses of Laura Ashley didnt exceed the money coming in. The overall strategy was to modernize the brand but at the same time to remain true to Laura Ashleys brand values, this strategy is emergent as well for the simple fact that it wasnt necessary to go through a long process that is time consuming. Laura Ashleys did not have the time to waste and needed to act fast due to the changes in the environment and due to the changes within the company itself. The one part of Laura Ashley that was deliberate was when they relocated the poorer performing stores from the prime areas to the larger off-pitch stores. This was deliberate as they intended to save money and costs. They had to do environmental analysis to identify the stores that were not doing so well and when they identified these stores they had to set goals in order to ensure that they dont lose any more money. By setting a goal that want to move the unprofitable stores they were deliberately planning to ensure the Laura Ashley succeeds. The next step they took was setting the strategy to actually take the unprofitable stores and move them to larger stores that were off the prime areas, this strategy was implemented for the simple fact of not having a store that is not doing well in you important areas as it could have damaged the brand image. In total this case study of Laura Ashley had deliberate and emergent strategies implemented. Due to the fact that Laura Ashley was a fragile company it was important that they did implement more of the emergent strategies as they had so many CEOs and people running the company that did change business runnings, some good and some bad. With emergent strategies it allowed them to take the opportunities they saw quickly and turn them into a success. CONCLUSION: Laura Ashleys is a business that included product development in order to satisfy the needs or the target customers though focusing on the signature brand offered. Laura Ashleys main strategy evolved around the product brand. The brand strategy provided the company with a solid base as to know that the products must always be high quality as it is the face of the business. Laura Ashleys is a rare success story and is surely an inspiration to many other companies that have grown to international status. The company has succeed for the reason that it was always looking for ways to improve their services and to improve their operations in order to increase customer services and to expand the business globally. The home furnishing offered by Laura Ashley played a major part in building the brand to be recognised, this was because they put extra value to their customers and provided them with quality goods. The company has come a long way since Laura and her husband Bernard started printing fabric on their kitchen table in London. Due to their investment in what they considered would be successfully turned out to be true, as sales increased and the company kept on growing as well. Laura Ashley had a clear brand strategy and when Laura herself was managing things she had a clear vision of wanting to be able to provide quality products to her customers and build long term relationships with them in order to ensure that they will come back. Lauras vision was to be able to also share a common interest with her customers and ensure customer satisfaction by providing excellent services. Harvard Referencing: G. Johnson K. Scholes, Exploring Corporate Strategy, Financial Times/Prentice Hall, 2002 page 30, 134, 156, 401-402, 407-408 D. J. Power, Alexander P. and Daniel J., Planning Skills .COMsm Susan Ward, About.com Guide Lillian Tan, Chief Executive Officer of Laura Ashley in 2005 Angela Schnaubelt 1 AUGUST 2007 Trice, H Beyer, J 1984, Studding Organizational Cultures through Rites and Ceremonies, Academy of Management review 9, no 4:655 C. Hill G. Jones, 1995, Strategic Management: an integrated approach, third edition, pg 45

The English Patient Essay -- Film Movie Movies English Patient

Count Lazlo Almasy, the English Patient, is a man in an Imperial time and world. The people in this world live by Imperial rules and perpetuate Imperial stereotypes. The film takes place in World War II era Africa, and as the film portrays it, in the mysterious and exotic Sahara desert and in Cairo, Egypt. Count Almasy’s character lives in the desert among imperial explorers and in the desert environment full of natives who bring to life classic stereotypes full of ignorance and white prevalence and power. Ella Shohat and Robert Stam, authors of Unthinking Eurocentrism, believe that the Imperial attitudes that the British government and the Western imperial society initiated, continue today and are alive in the cinema. The film, â€Å"The English Patient† is a key example of Imperial influence on cinema with the exception of one character: Count Almasy. On the surface, Almasy seems to be just like those around him, but when one looks deeper, his characteristics show tha t he is in fact an anti-imperial. Almasy’s character invites the viewer to identify with his seeming quest for adventure and then reveals qualities that then revise the colonial stereotypes that he seemed to personify previously. In the chapter â€Å"Imperial Imaginary† by Shohat and Stam, the authors discuss the idea that the perfect imperial subject is the adolescent male because of his vulnerability and hunger for adventure (101). The nature of imperialism is one of power and control. To teach a man to be an imperial one must teach him to love adventure. According to the authors, the empire by its very nature is the man’s plaything and that â€Å"boys [can] play in the space of an empire† (101). It gives them the freedom and creativity to explore and through cinema... ...at, unpredictable weather, and the general exoticism of the Sahara, Almasy is the odd light in the dark of the â€Å"Imperial Imaginary†. According to Stam and Shohat’s definition of the imperial, Almasy fits into their image only on the surface. He believes in many things that are antithetical to that of the imperial,largely his feelings about borders, names, and maps. When one delves deeper into his personality and beliefs, it can be seen that he is in fact the anti-imperial amidst a plethora of imperial stereotypes. Works Cited Ondaatje, Michael. The English Patient. New York: Random House, Inc., 1992. Shohat, Ella, and Robert Stam. Unthinking Eurocentrism: Multiculturalism and theMedia. New York: Routledge, 1994. †The English Patient†. Dir. Anthony Minghella. Perf. Ralph Fiennes, Juliette Binoche, Willem Defoe, and Kristin Scott Thomas. Miramax, 1996.

Night before x-mas parody :: essays research papers

‘Twas the night before spring break, when all through the city Lots of young people were stirring, awake in their house; The short pants and short sleeves were hung in the closet with care, In hopes that warm weather soon would be there; The children were restless being stuck in there beds, While visions of pre-summer fun danced in there heads; And dark in the window and I on the couch, Had just woken up from a quick evening nap, When out on the lawn there arose such a clatter, I sprang from my resting place to see to see what was the matter. Away to the window I flew like a flash, Turned on the light and threw up the sash. The moon on the rest of the fresh spring grass Gave the luster of morning to objects below, When what to my sleepy eyes should appear, But a kid on a razor scooter, offending my ears. With a little young rider so lively and quick, I knew in a moment it must be a neigbor. More anoying than anything was the grinding that came, As he rumbled and grumbled down the pavement he came; As dry leaves before the wild hurricane fly, When he meets a small rock scooter and rider will fly, So down to the street corner he flew, With a frown on his face and a broken scooter too. And then, in a twinkling, i heard on the street The jumping and screaming and each muffled oof. As i drew in my hand and was turning around, Up from the pavement he came with a bound. He was dressed all in new clothing from his head to his foot, And his clothes were all tarnished with dirt from a nearby tree root; A beat up scoter he had flung on his back, And he looked like he was homeless and high on crack. His eyes didn’t twinkle, his dimples not merry! His cheeks were filled with embarrassment and his face red as a cherry! His droll little mouth pulled down in a frown, And the amusement of his actions compared with a clown; The stump of a handlebar he held tight in his hand, And the thought of his misfortune circled his head, He had a broad face and a round little belly, That shook when he walked like a bowlful of jelly. He was chubby and plump, a right sorry young elf, And i laughed when i saw him, in spite of myself;

Caltron Inc

Over the past ten years the importance of accounting cannot be overemphasized, as we've seen our share of national scandals. In today's society accounting principles and standards are severely important in driving the formation of financial statements. Without principles and standards, financial reporting would not fairly present the financial position of a company. Accounting has changed and evolved vastly over time and continues to change.Because of this I am going to breakdown the way your financial reporting team has been recognizing revenue for the fourth quarter of the current year and assess the implications it may have on your financial statements. I will also take you through the process of how the accounting standards are created to give you a better understanding of what my conclusion is. Revenue Recognition Implications As you know Caltron Computers, Inc. s a publicly held company with a total market capitalization in excess of $450 million, and you have a proposed second ary public stock offering coming in early February 20X2. Therefore the auditors are concerned about the impact of these transactions and want to bring it to your attention before it misrepresents the reported earnings. Caltron reported net revenues from four transactions equal to $1,710,000 in Q4, while cash received only totaled $495,000.The quality of earnings issue surfaces and gives the auditors reasons to question the accounting methods and possibly their honesty and ethics. The company policy for recognizing revenue is when the products are shipped, and because of this, a potential issue has come about relating to some of the transactions. Typically revenues are earned when the earning process is complete and an exchange has taken place. Once this happens the risks of ownership are transferred to the buyer, unless an arrangement for the sale states otherwise.Collectibility of the sales price is questionable for three of these transactions. According to FASB, revenue generally is realized or realizable and earned when all of the following criteria are met: persuasive evidence of an arrangement exists, delivery has occurred or services have been rendered, the seller's price to the buyer is fixed or determinable, and collectibility is reasonably assured. (FASB, 2008) Now I will follow this with a breakdown of all the

Pros and cons of tourism in Windsor Essay

Introduction Tourism is the world’s largest industry and creator of jobs across national and regional economies. Researches show that in 2006 tourism will generate nearly 11. 7 % of GDP and 225 million jobs in the world-wide economy. Today, tourism is one of the largest industries in today’s world economy and is a great source of foreign exchange for many developing countries, whose major assets are their natural resources. At the same time, it is the environmental quality of a place that will determine the success of the tourism industry, since it is the main attraction for tourists. It is estimated that the number of global tourists will continue to rise over the next twenty years. The rate of growth will properly increase as people become wealthier and have more spare time. Tourism has been increasing significantly in the past years for many reasons such as: Air transport destinations have developed throughout the world, with more regional airports.   Airfares have become increasingly affordable People have more money to spend on holidays.   The growth of package tours to all parts of the world has made organizing holidays much easier. There is an increased awareness of a wider range of places because of holiday’s programs on television and travel reports in newspapers.   Many parts of the world have developed holiday destinations or special attractions because they organize that tourism is important to the local economy. As well as having larger incomes, a lot of people have more leisure time than in the past. Most fulltime employment in developed countries today includes paid holidays (normally around three weeks per year). In addition, the working week is shorter than it used to be, with many now enjoying a full weekend free from work. There are also increasing numbers of peoples working part-time (especially in retail businesses) or in self-employment who are able to enjoy even more leisure time if they choose to. Perhaps the most significant boost to tourism has been the development of low-cost, long-distance air travel. This allows previously distant locations to be reached in ever-shorter times. In 1934, for instance, a flight from London to Bangkok in Thailand took eight days and involved no fewer than sixteen stops in between! By 202 the same flight could be made directly in only ten hours. It is not only traveling time that has been reduced. As air craft have been designed to carry more and more passengers, the cost of air travel has also fallen dramatically. For instance, the 1934 flight from London to Bangkok carried just eleven passengers who each paid the modern equivalent pf almost i 8,000. By 2002, long-distance aircraft typically carried around 380 people and the cost of a London to Bangkok ticket on a scheduled airline was around i 600. Such dramatic changes have opened up new destinations to a wider cross-section of society. In addition, isolated locations are making them selves accessible by building airports in order to make money from tourism. With new super-airliners (capable of carrying 550 passengers) being developed, it seems that air travel will continue to speed the growth of global tourism. There have also been growing concerns that tourism can also have negative effects on LEDCs, especially on the environment and the way local people live. Concerns about the environment: Vegetation is cut down and wild animals are killed during the building of large holiday resorts.   Too much water is used in some areas. Each visitor can use up to 1800 liters of water a day.   Increased building changes the look of an area and places become urbanized, losing there natural beauty. Concerns about the local people:   Working conditions are often poor   Young people may be encouraged to move away from their families to work in tourism.   Wages in many sectors of the tourists industry are low, and local people may be exploited. It is estimated that the number of global tourists will continue to rise over the next 20 years. The rate of growth will probably increase as people become wealthier and have more spare time. Tourism has been increasing rapidly in the past years. The reasons for growth of global tourism are for many reasons which are: Air transport destinations have developed throughout the world, with more regional airports. Airfares have become increasingly affordable. People have more money to spend on holidays.   The growth of package tours to all parts of the world has made organizing holidays much easier.   There is an increase awareness of wider range of places because of holiday programs on television and travel reports in newspapers. Many parts of the world have developed holiday’s destinations or special attractions because they recognize that tourism is important to the local economy. This is a bar chart shows the number of tourism and the how much it increased from 2004 to 2005. We can see that every year there are millions of tourists visiting Europe, Asia, America, Africa, Middle East from all around the world. This is an advantage as it provides and creates millions of jobs in hotels, airports, supermarkets and money to the local people, this results in more money investment that benefits the country. This is called sustainable development which has an enormous benefit to the country. We can see through this table that tourism brings lots of money from millions of tourists. Tourism is increasing rapidly since 1990 to 2002. We can also see how much money these countries earn from tourism. This table shows that tourism has increased the most in the Middle East by 10% and America has decreased by 6. 5%. In this project I am going to be investigating the effects and benefits of tourism on the environment of Windsor and briefly viewing the attractions in Windsor and bring to light how important tourism is now in our modern society and what makes tourism so important. I am also going to be examining the advantages and disadvantages of tourism in Windsor castle. Many tourists from all around the world come to the UK to visit Windsor as it an official residence of The Queen and the largest occupied castle in the world. A Royal home and fortress for over 900 years, the Castle remains a working palace today I chose Windsor Castle as a place to study because it is a good location for my study as it is a honey pot with many people visiting every year because of its attractions. Windsor Castle is located in the city of London in Campden Hill Road. Within the Castle complex there are many additional attractions, including the Drawings Gallery, Queen Mary’s dolls’ house, and the fourteenth-century St. George’s Chapel, the burial place of ten sovereigns and setting for many Royal weddings. Visitors can walk around the State Apartments, extensive suites of rooms at the heart of the working palace. Visitors can also see the Semi State rooms, which are some of the most splendid interiors in the castle. They are furnished with treasures from the Royal Collection including paintings by Holbein, Rubens, Van Dyck and Lawrence, fine tapestries and porcelain, sculpture and armour. This is a brief map showing Windsor and Eton central station and other attractions This is a detailed map which shows Windsor Castle in the UK and its surroundings. It also shows car parks, roads, nearby towns and transport links. The twenty-nine circled numbers are numbers that represent attractions such as changing of the guard, Lego land Windsor and many more which are all listen below which tourist’s might want to visit. Hypothesis †I predict that tourism brings more benefit to Windsor than problems† Benefit:   Brings more money to the local people More jobs facilities. I assembled the flow of traffic into and out of Windsor Riverside station on the main road leading into Windsor called Thames Street because I wanted to see the volume and type of traffic coming into and leaving the town at different times, both at 10:49 am until 10:54 and again at 02:00 to 02:05 afternoon. The reason I did this so to ensure that my information is accurate. By recording the type of transport, I will be able to make some conclusions about the effects tourism on Windsor 10:49 to 11:49 At this point we can see that the number of cars and commercial vehicles are similar. This indicates that the more tourists there is the more work is available this tells us that the more there are Tourists the more Windsor Castle is benefiting. 02:00 to 03:00 This graph tells us that the amount of commercial vehicles that are leaving is more then those that are entering. 2. Site Evaluation I have evaluated four different positions in Windsor which are:   Outside Windsor StationOutside Windsor Castle By the River Thames indsor Central Station (new shopping Centre) For every different area listed above I have measured the amount of level noise, air quality natural vegetation, amount of litter and condition of pavements. When I gathered the information I am going to present the information in a bar chart, my scale is going to be out of four. One is excellent two is good three is satisfactory and four is unsatisfactory. The reason I have collected this information is to test the impact of tourism on the quality of environment in Windsor. I also choose four different areas of Windsor so that I can work out and average on Windsor environment. 3. Questionnaires When I visited Windsor I had two questionnaires which I have deigned, one that was designed for local residents and one for visitors. I randomly and informally questioned people that were going passed. The reason I did this was to obtain information and opinions from visitors and local residents. Local residents questionnaire TICK THE APPROPRIATE BOX Visit Work Why are you in Windsor? No Yes Is your job related to tourism? Pollutes the air in Windsor How does tourism affect you? Hard to shop or go out in the peak day House prices become expensive What are the negative effects of tourism? Traffic congestions increase ?Brings money to the local people What are the positive effects of tourism? Better services to the local people.   

Westernization of India Essays

Westernization of India Essays Westernization of India Essay Westernization of India Essay Over the years the civilizations of the world have adopted many of the West’s styles and ways of life. This â€Å"Westernization† has started a downward spiral in destroying the cultural diversity of the world. As one of the oldest nations in the sense of tradition and culture, India has been a land of sages, saints and various renowned scholars. Countless religious temples and shrines built in different parts of the nation expose the devotion to religion and family that dwells within all aspects of India’s culture. Everything was steady for India until a few decades back. Most of the people were farmers and survived on their pieces of land. They were satisfied with their earning and hardly had any time to think further. As a result tradition was in touch and people were in harmony with the Indian tradition. Mahatmas Gandhi understood the importance of these traditions and recognized the greatest hope for the continuation of them rely in the villages. Mahatma Gandhi was a champion of swadeshi, or home economy. People outside India know of Gandhis campaigns to end British colonialism, but this was only a small part of his struggle. The greater part of Gandhis work was to renew Indias vitality and regenerate its culture. Gandhi was not interested simply in exchanging rule by white sahibs for rule by brown sahibs; he wanted the government to surrender much of its power to local villages. As the time passed by and India got independence, the scenario started changing slowly and gradually. Westernization started attracting the Indian citizens towards it like a magnet. The desires of the western world engrossed the masses of Indians striving to mimic the lifestyle and comforts of the â€Å"rich life†. The intoxication of westernization was so powerful that people started to get carried away with it. The things were new, tempting, and foreign to the people, yet blind to their desires they failed to see that these things might become their habit some day and deviate them from their genuine goods and culture that India once held to be its crown jewel. The greed engulfs the eyes of the Indian Government which spills into the society like a river, causing the people to relinquish themselves to western way of life, even at the cost of forgetting their own rich traditions. In an excerpt from the book â€Å"The Third World† by Paul Harrison, called â€Å"the westernized world†, the emphasis is laid on social and cultural aspects. He debates â€Å"The under development of the third world and its people cannot be compartmentalized, if it is to be fully grasped. It is a situation in which every element plays a part. The nations of the third world are very dissimilar, but still, there are some similarities. † Harrison uses the idea of third world to observe these dissimilarities. Harrison recounts a real life experience. A traditional opera, shown in Singapore is watched by the elderly people and the children only. The younger audience, he was being told, found it too old fashioned. They favored western music to this old fashioned opera. The youth of any third world nation, has a thirst for `something that is western. This could be anything from clothing, music, entertainment shows, or every day habits and styles. Harrisons continues to express how â€Å"The mimicry extends to architecture, industrial technology, approaches to health care, education and housing. † The nations of the third world have their own identity, which is unique in many ways. Why then do the people forget their own identity and develop a never ending obsession for western way of life? Why do countless countries follow the European way of life, even at the cost of destroying their own traditional and cultural values? In Harrison’s mind â€Å"It is the most pervasive example of what historians call cultural diffusion in the history of mankind†. One of the major reason for such submissive mentality , is colonization . Europeans never were and are ready to accept that â€Å"native cultures could be in any way , materially , morally or spiritually , be superior to their own. This insatiable determination to save third-world countries and bring them to a level respectable in the western world has sparked the desire for a falsely painted idea that money and stuff brings happiness. The idea that the least work one has to do while making the most profit is the solution to the issues we face every day. This idea has caused the Indian government and s ociety to fall into the melting pot of greed and social labels. Westernization in India has caused many people to reject their traditional style of clothing and alter their daily life to conform to the styles of the Western part of the world. Families whose tradition it was to work on a farm and support themselves are now having to flee to the cities to find work due to their inability to survive with the low money they earn. By introducing the multitude of objects and eases of the western world the Indian culture has adopted the totalitarian system very familiar to the western world, one fueled by money and ego controlled by few members of India’s population. For Gandhi, the spirit and the soul of India rested in the village communities. He said, The true India is to be found not in its few cities, but in its seven hundred thousand villages. If the villages perish, India will perish too. Swadeshi is a program for long-term survival. Regardless of the few Indians who held steady to the idea that life worked better when the laziness of western comforts were out of the picture, the masses quickly pivoted India into a new direction deemed worthy by western eyes. Mahatma Gandhi held true to his notion that with new values instilled by the colonization and westernization of India the people of India are doomed to slowly rid themselves of these traditions that were once kept dear. Someone once asked Gandhi, What do you think of Western civilization? He simply responded, It would be a good idea. For Gandhi a civilization that rests on the support of machines was no civilization at all. A society in which workers are a slave to labor at the side of conveyor belts, in which animals were treated heartlessly in factory farms, and in which economic movement unavoidably lead to ecological devastation, could not be conceived of as a civilization. Its citizens could only end up as neurotics; the natural world would inevitably be transformed into a desert, and its cities into concrete jungles. The manufacturers, the entrepreneurs, and the intellectuals in collusion with the government see India as part of the global economy working hand in glove with the multinational corporations. As Mahatma Gandhi projected, India’s politic body is seething with corruption. The gap between the poor and the rich is getting thicker and thicker while the poor are poorer than ever, and the growing middle classes are turning away from the Congress Party. The farmers are agitated to find no hope in competition with the seeds patented by multinational companies. The undeniable corruption that permeates the money and society that been forming in India since English colonization is reaching the brink. The people of India, among whom the teachings of Gandhi are still very much alive, will react against it and will return to swadeshi for the reenchantment of their local culture, their community, and their lives. In fact, the lessons of swadeshi may bring hope for an economics of permanence even among Westerns, once the fraudulent promise of economic growth and industrialism is exposed. Mahatma Gandhi, known as the ‘Father of the Nation’ attempted to revive the public from obsessing over western things. He initiated a ‘Swadeshi Movement’, highlighting the use of commodities manufactured in the India contrived of its own raw material. He requested people to make use of ‘Khadi clothes’ so that British cloth did not form a monopoly within the market. It has served as a boon for the Indian manufacturing unit and would provide more employment for the poverty-stricken people. Though it was a great move initiated by Gandhi, the seeds of westernization were so deep sown that after the death of Gandhi the Indian scenario totally changed. India got freedom, and elite group from India started following British trends and implementing them in the nation as well. As a result general public also started following it. Thus drifting the Indian people, culture and traditions towards the world of westernization. 1. Gandhi, M. K. Ghandi: an Autobiography: the Story of My Experiments with Truth. Boston: Beacon, 1957. Print. 2. Gandhi, Mahatma. The Essential Gandhi: an Anthology of His Writings on His Life, Work and Ideas. Ed. Louis Fischer. New York: Vintage, 2002. Print. 3. Harrison, Paul. Inside the Third World: the Anatomy of Poverty. London: Penguin, 1993. Print.

Free Essays on Comparison Between Restaurants

This is a comparison between two similar restaurants in Houston: One is Mi Luna, Spanish restaurant and the second one is Solero, Tapas restaurant and bar. For this report I have chosen 4 criteria to compare both places in order of importance and service operations. Comparison criteria Mi Luna 1) Services offered a) Restaurant Monday through Friday, Mi Luna offers restaurant service from 11:00 am to 11:00 pm with some weekly specials such are happy hour, Giant Paella night and Brunch service. b) Bar- Night club On Thursday night Mi Luna hosts the LATIN PARTY NIGHT from 11:00 pm to 2:00 am. And the whole restaurant becomes a big dance floor. 2) Operations and Service plan In this restaurant you find good service but slow seating perhaps its quick table rotation, you may have to wait in long lines that is why they recommend to make reservations; Mi Luna is not a good place for kids but is very good for groups of people because of its fast serving to tables. Type of service is American style where food is cooked and portioned in the place’s kitchen and carried to the tables by waiters but also they use French style for paella because it is cooked tableside in front of the guest’s eyes. This French style has some advantages like elegant, personalized service; is entertaining and fun; and high average check. Disadvantages that are highly trained staff required; more dining room space is needed to provide for the wide aisles required to move preparation cars or gueridon to tables; table turnover lower, high menu prices; higher capital costs incurred because of extensive amount of service and preparation equipment required. 3) Menu Selection and variety Mi Luna emphasizes a wide variety of traditional Spanish cuisine. The tapas they offer are both cold and hot. They also offer Spanish paella, as well as regional specialty dishes accompanied with a wide variety of wines. The menu extension is about 100 items ... Free Essays on Comparison Between Restaurants Free Essays on Comparison Between Restaurants This is a comparison between two similar restaurants in Houston: One is Mi Luna, Spanish restaurant and the second one is Solero, Tapas restaurant and bar. For this report I have chosen 4 criteria to compare both places in order of importance and service operations. Comparison criteria Mi Luna 1) Services offered a) Restaurant Monday through Friday, Mi Luna offers restaurant service from 11:00 am to 11:00 pm with some weekly specials such are happy hour, Giant Paella night and Brunch service. b) Bar- Night club On Thursday night Mi Luna hosts the LATIN PARTY NIGHT from 11:00 pm to 2:00 am. And the whole restaurant becomes a big dance floor. 2) Operations and Service plan In this restaurant you find good service but slow seating perhaps its quick table rotation, you may have to wait in long lines that is why they recommend to make reservations; Mi Luna is not a good place for kids but is very good for groups of people because of its fast serving to tables. Type of service is American style where food is cooked and portioned in the place’s kitchen and carried to the tables by waiters but also they use French style for paella because it is cooked tableside in front of the guest’s eyes. This French style has some advantages like elegant, personalized service; is entertaining and fun; and high average check. Disadvantages that are highly trained staff required; more dining room space is needed to provide for the wide aisles required to move preparation cars or gueridon to tables; table turnover lower, high menu prices; higher capital costs incurred because of extensive amount of service and preparation equipment required. 3) Menu Selection and variety Mi Luna emphasizes a wide variety of traditional Spanish cuisine. The tapas they offer are both cold and hot. They also offer Spanish paella, as well as regional specialty dishes accompanied with a wide variety of wines. The menu extension is about 100 items ...